Work with me
My expertise encompasses content strategy and creation, to which I bring proficient copywriting and visual design skills and a diverse set of digital tools for design, content planning and project management. Additionally, I have a strong understanding of creative processes coupled with project management coursework.
I have an interest in strategy and development and experience working with sales and social media KPIs.
Passionate about the history of fashion, design and advertising, I have a wide knowledge on these topics coupled with market and trend researching skills.
Drawing from my background in psychology, I bring a profound understanding of human behaviour to the realms of communications, service and marketing.
Scroll down to read a full CV.
IT skills
Design: InDesign, Photoshop, Premiere, Canva, Figma, PowerPoint
Content planning: Airtable, Hootsuite, Excel
Other: SharePoint, Miro
Work experience
Pandora Copenhagen - Denmark
2023 - 2024
ViroGates Medtech, Birkerød - Denmark
2021 - 2023
Microgravity Technologies Aerospace textiles, remotely
2021
Knowledge Gate Group Expert Network, Copenhagen - Denmark
2020
Prada Luxury Goods Retail, Copenhagen - Denmark
2016 - 2020
Copenhagen Fashion Summit
Copenhagen - Denmark
2013 - 2018
Bang & Olufsen
Luxury Electronic Goods, Struer - Denmark
2014
Collezioni Luxury E-commerce, Herning - Denmark
2013
Communications assistant
Work with Internal Communications team to boost employee engagement via digital and physical channels. Support internal and external stakeholders on communication projects and events targeting office, retail and production teams.
- Plan and create written and visual content for global intranet, infoscreens, social media with an audience of 32.000 colleagues.
- Design leadership presentations and collaborate in drafting key messaging on topics such as DEI, strategy, sustainability, corporate sponsorships, new collections and operations.
- Assist in the execution of corporate branding events: townhalls, leadership AMAs, launches.
Marketing assistant
Assist the head of marketing in implementing the digital marketing strategy.
- Plan and create content for all company’s digital platforms with the goal of promoting ViroGates internal experts and Unique Selling Proposition.
- Write articles and press releases based on medical research and internal performance and support regional sales managers with marketing materials.
- Design annual reports, white papers and medical fair sales presentations.
Business advisor
Advise on project management, business and marketing strategy.
Collaborate on creating and editing the funding pitch and business plan for the European Space Agency Horizon programme, where Microgravity Technologies successfully received funding.
Relationship manager
Recruit Life Sciences experts based on clients’ brief, using Boolean search, LinkedIn Recruiter and Sales Manager.
Conduct interviews, set up agreements, pitch the experts and administer consultations.
Senior assistant
Ladies Ready to Wear department coordinator and trainer on onboarding, new collections, selling ceremony and CRM.
Coordinate visual merchandising activities and communicate with area and buying managers on sales and collection performance.
Accredited journalist reporting on sustainability in fashion
Reporting on sustainability and fashion as accredited writer at Copenhagen Fashion Summit.
Graduation thesis writing
AP graduation thesis written in collaboration with Bang & Olufsen.
Following a Lean and Just-In-Time approach, the report presents global supply chain solutions for the production of BeoVision 11 TV.
E-commerce & social media administration
Administration of web-shop (SEO, product description, newsletter).
Communicate with partnering brands (Max Mara, Chloé, Hugo Boss, Armani)
and place product orders. Create visual and written content for social media.
Coordinate and support in photoshoots.
Education
KEA Copenhagen School of Design & Technology Copenhagen Denmark
2021-2024
VIA University College Herning Denmark
2012-2014
Communication Design and Media, BA Degree
Communication degree at the intersection of business and design and specialised in conceptual and strategic communication, storytelling and cross media solutions.
Thesis subject: How can Paustian position itself as a cohesive design universe and ultimately benefit of better financial results, by targeting millennials through a streamlined social media communication strategy?
Purchasing Management in Fashion, AP Degree
Purchasing and supply chain management in fashion and lifestyle industries, focused on the synergy of design, trends and business.
Thesis subject: Lean Supply Chain Management in TV manufacturing.
Graduation grade: 12
Courses
Julian Cole
www.strategyfinishingschool.com
2024
Mark Pollard
www.markpollard.net
2024
Talent Garden www.talentgarden.org
2021
The Business Of Fashion www.businessoffashion.com
2020
IDEO-U www.ideou.com
2020
Strategy Finishing School
Awarding winning programme diving into: strategy fundamentals, research, insights, briefing, brand
strategy, comms planning, advertising effectiveness, business strategy, diplomacy, management,
selling strategy.
Brand Strategy
Online course with a unique and insightful approach to building and understanding brands,
discussing Product-centric, Customer-centric and Vision-centric brands and frameworks.
Project Management
Six weeks PM course covering stakeholder analysis, project scope statement, communication plan, Kanban, WBS, Gantt chart, Waterfall and Agile.
The Art and Science of Fashion Buying and Merchandising
Digital Marketing
Direct-To-Consumer Branding
Fashion Styling and Image-Making
Fashion History for Today
Design Thinking
An introduction to the foundational concepts and tools of design thinking from the world renowned consulting firm IDEO.
What the people I worked with are saying
— Julia Bedingfield
Director Leadership Communication, Pandora
“I had the pleasure of welcoming Alina to our team at Pandora. Alina is a real team player, always willing to lend a hand and take on assignments. She approaches her work holistically and with true commitment, determined to deliver top-quality work.
Alina also has an eye for detail and a healthy hunger to learn and grow. She would be a great asset for any company looking to gain a great long-term teammate.”
— David Stig Wulser
Head of Marketing, ViroGates
“It was a pleasure to work with Alina during her time at ViroGates. She was responsible for our social media, and she always had a positive attitude and was committed to achieving her goals. Alina consistently demonstrated a willingness to learn and grow, and she was never afraid to take on new challenges. Alina was also a great team player who worked well with others and always had a positive attitude.
I highly recommend Alina to any organization that is looking for a dedicated professional. I have no doubt that she will continue to excel in her future endeavors. I wish her all the best.”
— Anna Talvi
Founder, Microgravity Technologies
“I had the pleasure of working with Alina on several projects. More recently, on a funding pitch and business plan. Alina is a creative problem solver with a quick wit.
Her ideas and proposals are well argumented. Because she is a careful listener and pays attention to detail, she excels at teamwork. Alina has outstanding research and analytical skills and doesn't stop until she finds the root of the problem. She has impeccable taste and a clear, articulated way of presenting herself. Alina is an absolute treat to work with.”
— Chiara Frigerio
Associate Retail Manager, Prada
“Alina is a strong retail professional with a very commercial approach which is also customer-focused, personable and warm. A keen learner, she has developed a vast product and local market knowledge and a wide client base whilst working at Prada Copenhagen, supporting the management and team right from the opening of the store.
She displayed strong work ethics, great attention to detail and ambition. She would make a very valuable addition to any luxury retail team.”
— Per Agergaard Olsen
Purchasing Director, Bang & Olufsen
“Alina has made her last assignment as Bachelor Degree in Fashion Procurement, at Bang & Olufsen.
Alina showed great knowledge about understanding Supply Chain Management and, how business processes are working together. The assignment was made upon interview and information I have provided, and Alina showed a fine understanding of getting the most important information, and put it into the right content. This was also proved in the grade she made at her final examen. I can recommend Alina in a logistic department or as a purchasing planner.”
— Jeanette Lauridsen
Professor, VIA University College
“I have had the privilege to be one of Alina’s lecturers during her education at Teko Design and Business School in Denmark.
From the first day, I found Alina’s personality and approach to her studies quite outstanding. She works in-depth and does not allow any question to be unspoken.
I find Alina very bright and intelligent and who is going to employ her, would have a very hardworking and skilled person as an employee and colleague.”