Chloé: design development

The project involves the integration of contemporary trends into a brand's design DNA, crafting collections that authentically
embody the brand's values and resonate with its target audience. Executed as part of my coursework in collection development and
trend forecasting at VIA University College, this project specifically explores the application of the History 2.0 trend
developed by WGSN and provides design recommendations tailored to a Chloé collection.

Skills: design DNA, trend forecasting, product and collection development, design boards,
Pantone colours, collection planning, style sheet

Software: InDesign, Photoshop

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Design DNA