Fashion writing
Writing for VIA University College magazine, I delved into trends and fashion collections.
My goal was to explore and bring to light the link between references in the history of design, contemporary creations and future trends.
I adopted a past-present-future approach, striving to provide my audience with distinctive and well-documented pieces.
Skills: trend research, WGSN, writing, layout design
Software: InDesign
Read an excerpt of one of the articles here:
Dating back to the 15th century, ruffles still are a strong expression technique for today's fashion designers.
Nina Ricci and Bottega Veneta presented Spring/Summer 2014 collections, with ruffles integrated either in romantic - dramatic or
royal - urban outfits.
Even though initially used as shirt decorations for men, ruffles truly became refined in women clothing - being often associated with pure femininity. Just remember the Rococo portrait of Marie Antoinette by Madame Le Brun and Carrie Bradshaw’s Versace "mille-feuille" dress in "Sex and the City" sixth season!
Or have a look at Dries Van Noten’s S/S 2014 collection to see a minimalist interpretation of ruffles as strip golden tinsels on the show-opening dress!