Paustian

Communication Design and Media BA graduation thesis written on Paustian and investigating the research question:
How can Paustian position itself as a cohesive design universe and ultimately benefit of better financial results,
by targeting millennials through a streamlined social media communication strategy?

The thesis follows a Design Thinking approach in answering the research question,
and connects business goals with content strategy.

Skills: market and competitor research, analytical thinking, business strategy, communication and
rhetoric, content management, copywriting, layout design.

Software: PowerPoint, InDesign, Photoshop, Premiere.

Image source: https://paustian.com/