Design DNA

An analysis of the works of four influential fashion designers, this research employs the Design DNA model developed by
VIA University College (former Teko Design & Business School). The focus is on the creative contributions of
Balenciaga/Nicolas Ghesquiere, Yves Saint Laurent/Stefano Pilati, Marc Jacobs, and Balmain/Olivier Rousteing.
The study aims to discern the fundamental values of each brand and designer,
examining their perspectives on product, user, and culture.

Skills: fashion and design history, design DNA, fashion research

Software: InDesign, Photoshop